---
title: "Open Masterdata (OMD): Live Article Data | KraftHub"
description: "Open Masterdata pulls article master data, prices and availability straight from your wholesaler's system — no DATANORM file, no waiting."
canonical: https://www.krafthub.ai/en/integrationen/open-masterdata
lang: de
generated: 2026-09-22T15:38:05.229Z
---

![](https://www.krafthub.ai/features/handwerker-supplier.webp)

[Back to features](https://www.krafthub.ai/en/features)

# Open Masterdata: article data and prices in real time

Open Masterdata, or OMD, is the industry standard for querying article master data on demand. Instead of loading a DATANORM file once a quarter, KraftHub asks the supplier about the individual article at costing time and receives master data, your price, availability, descriptions, images and datasheets as a structured answer.

[ Book a demo ](https://www.krafthub.ai/en/demo)[ See pricing ](https://www.krafthub.ai/en/pricing)

## How you know you need it

The article catalogue is as old as the last DATANORM delivery.

Prices get updated when somebody has time, which means rarely.

Datasheets and images are missing from quotes and hunted down by hand.

The price changed between costing and ordering and nobody noticed.

Articles the supplier discontinued long ago are still in the catalogue.

## What an OMD connection can retrieve

Which data packages a supplier enables varies. The connection shows what that endpoint actually delivers.

✓

Lookup by supplier article number

Retrieval using the supplier's own article number

✓

Lookup by GTIN

Retrieval using the globally unique article number

✓

Lookup by manufacturer

Retrieval by manufacturer and manufacturer article number

Prices

Your negotiated price, not the list price

✓

Availability

Stock level and ability to supply

✓

Descriptions

Short and long texts, marketing copy

✓

Images and documents

Product images, datasheets, assembly instructions, dimension sketches

✓

Batch lookup

Several articles in one call — for whole quotes rather than single lines

## Before and after

Request a DATANORM file, load it, resolve conflicts

✓Query at costing time, no import

Price as at the last delivery

✓Price as at now

Hunt for the datasheet at the manufacturer

✓The datasheet arrives with the article

Phone to check availability

✓Stock level sits on the line

Spot-check the quote before sending

✓Price check across every line at once

## Preconfigured suppliers

Endpoint, grant type and scope are stored for Andreas Paulsen, Buderus, Elmer, G. Hoffmann, GC-Gruppe, Holter, Nerlich & Lesser, Peter Jensen, Pietsch, Richter+Frenzel, Sanitär-Heinze and Zajadacz. You add your own credentials. Any further supplier with an OMD endpoint connects the same way.

Switching from another system

## Your data comes with you.

Projects, quotes, invoices, customers, prices, site photos and work reports from your old trade software — €1,199 flat, free from many systems until 31.12.2026.

[What does your switch cost?](https://www.krafthub.ai/en/features/datenmigration)

[![BVBS – Bundesverband Software und Digitalisierung im Bauwesen e.V.](https://www.krafthub.ai/partners/Logo_BVBS_RGB_quer.png)](https://www.bvbs.de)

Open Masterdata is carried in part by the BVBS, of which KraftHub is a member. The standard's technical documentation is available to members — the membership is the basis of this integration, not a badge on it.

## Open Masterdata questions

###  Does OMD replace DATANORM? 

###  Who maintains the standard? 

###  Do I need a contract? 

###  Do I get my prices or list prices? 

###  How is this different from IDS-Connect? 

###  Can I check a whole quote at once? 

## Terms

Open Masterdata (OMD)

Industry standard for retrieving article master data, prices and availability directly from the supplier.

Data package

A group of fields a supplier enables — base data, prices, descriptions, logistics, images or documents.

GTIN

Global Trade Item Number: the globally unique article number identifying an article independently of supplier.

Batch lookup

Retrieving several articles in a single call rather than line by line.

## Other interfaces

[

IDS-Connect

Search your wholesaler's shop and pull the cart straight into the quote.

](https://www.krafthub.ai/en/integrationen/ids-connect)[

DATANORM

Load and maintain a supplier's complete article catalogue as a file.

](https://www.krafthub.ai/en/integrationen/datanorm)[

GAEB

Import a bill of quantities, price it and return it priced.

](https://www.krafthub.ai/en/integrationen/gaeb)[

MCP

Let your own AI assistants work with KraftHub data — controlled and revocable.

](https://www.krafthub.ai/en/integrationen/mcp)

## Ready to connect?

We set the connection up with you, on your own credentials, in one session.

[ Book a demo ](https://www.krafthub.ai/en/demo)