AI in the trades.Explained plainly.
Artificial intelligence arrived in workshops and master schools a while ago. What's missing is structure: a clear direction for putting it to practical use. That's what the workshops and talks by Marcel Berger are for — master carpenter, lecturer and practice partner of Krafthub.
This consulting is an independent offering by Marcel Berger and is not handled through Krafthub. Enquiries, dates and terms go directly via ki-beratung-handwerk.com
Craft expertise meets AI.
Scepticism towards new technology on site and in the workshop is justified. So this isn't about what AI could do in theory, but about what it already does in a working business today — from the social post for a recruitment ad to a pre-structured quote.
Compact, understandable and immediately usable: not a long-winded software course, but pragmatic solutions for the next working day. And because every business and every training centre works differently, each format is tailored to the actual need.
Master craftsman
Master carpenter running his own workshop
Teaching
Lecturer in master-craftsman training, HWK Bremen
Practice
Two years of using AI daily
Who the formats are for.
Three audiences, three different questions — and in each case a format that fits the working day.
Craft businesses
- Spend noticeably less time on paperwork and documentation.
- Respond to customer enquiries faster and more professionally.
- Less searching, fewer misunderstandings — more clarity in day-to-day operations.
Training providers & chambers of crafts
- Build a modern, future-proof training portfolio.
- Integrate AI into existing curricula responsibly and with sound didactics.
- Meet master students and instructors where the topic has already reached them.
Master students & lecturers
- Understand AI tools practically and use them for the master examination right away.
- As a lecturer, prepare lessons in a contemporary, interactive and more efficient way.
- Keep pace with the technology and lead by example.
The formats at a glance.
Talk, workshop or consulting — the exact scope is agreed in a short first call.
For owners and teams
AI in day-to-day operations
A hands-on format for anyone who wants to understand where AI genuinely helps in a business today. With concrete use cases from the trades — emails, quotes, project information, documentation and office organisation. Clear, direct and without technical waffle.
For master students
Exam preparation & business basics
A compact format for a question that keeps growing in importance: how do you use AI sensibly for learning and exam preparation? Structuring material, understanding content, creating summaries and preparing in a targeted way — without blindly accepting whatever the tool produces.
For lecturers and instructors
AI in teaching
Training that takes weight off everyday teaching: how do you create worksheets faster with AI, structure curricula or make complex content understandable? With a focus on didactics and the responsible use of the tools.
Let's take the next step.
Write to Marcel, no strings attached. In a short conversation you'll work out whether and how a workshop, a talk or consulting makes sense for you and your team.
The enquiry goes directly via ki-beratung-handwerk.com — Krafthub forwards nothing and receives no data.