A file format used in the German trades for decades to exchange article master data between supplier and trade software.

Where do I get the file?

From your supplier or wholesaler, usually in the download area of their shop or on request.

Should I use DATANORM or Open Masterdata?

Both have a place. DATANORM delivers the whole catalogue at once and works with any supplier who provides a file. Open Masterdata is current to the day but needs a supplier who offers an endpoint.

What happens to my own margins?

They stay. The import brings purchase prices and master data; your costing logic sits above it.

Back to features

DATANORM import: article catalogue and price maintenance

DATANORM is the long-standing file format suppliers in the German trades use to ship their article catalogue: article numbers, texts, prices, discount groups and units in one file. KraftHub loads it, maps articles to their groups and summarises what the import changes before you accept it.

How you know you need it

The supplier sends files nobody loads.

Prices are maintained by hand in Excel.

There are three article catalogues and none is the right one.

After a price round, nobody knows which lines are affected.

Before and after

The file sits in the inbox

Import with a preview of what changes

Chase a price round by hand

Price changes arrive with the file

Unclear what the import touched

AI summary of the changes before you accept

Articles created twice

Matched on supplier and article number

Switching from another system

Your data comes with you.

Projects, quotes, invoices, customers, prices, site photos and work reports from your old trade software — €1,199 flat, free from many systems until 31.12.2026.

What does your switch cost?

DATANORM questions

Terms

DATANORM: File format for exchanging article master data between supplier and trade software.
Discount group: A marker on the article through which your agreed terms with the supplier apply.
Price update service: A regular partial delivery containing only changed prices rather than the whole catalogue.